Branding & Logo Design

Learner’s Guild is a dynamic education platform offering boot camp-style programs in data science, cybersecurity, web development, and mobile development. Their goal? To establish a strong brand presence, optimize for bootcamp-related keywords, and gain organic SEO traction in a competitive industry.

I was tasked with creating a logo and branding system in my role as a Senior Graphic Designer at Archer Education, a higher education tech company that partners with colleges and universities to recruit and enroll new students through multi-channel marketing and technology services, that reflect Learner’s Guild’s commitment to innovation, growth, and technical excellence. The design strikes a balance between modern sophistication and approachability, ensuring it resonates with aspiring tech professionals while maintaining credibility in the industry.

By crafting a cohesive visual identity, Learner’s Guild now stands out in search results, strengthens brand recognition, and connects with the next wave of developers and data scientists.