Visual Identity & Logo Design

Elder Bros is more than just a non-profit—it’s a lifelong commitment to mentorship, safety, and the love of the water. Dedicated to children’s water safety, the organization pairs young swimmers with local sponsors—middle-aged surfers, swimmers, and water enthusiasts—who not only provide funding for swim lessons but also offer ongoing support, guidance, and mentorship for those who develop a passion for swimming and water sports.

The challenge was to create a visual identity that captures the spirit of mentorship, adventure, and lasting impact. I developed a logo and brand system that reflects the ocean’s energy while feeling welcoming, timeless, and community-driven. The branding extended into swag, hats, and other essentials, ensuring that Elder Bros has a recognizable, engaging presence that resonates with both sponsors and young swimmers alike.

By balancing safety, passion, and the power of community, Elder Bros is shaping the next generation of water lovers—one wave at a time.