Visual Identity

Dynamic Fitness was more than just a creative project—it was a vision for a wellness-driven brand that inspires movement, transformation, and personal growth. Developed as a collaborative team project, we set out to create a fitness brand that not only provided a space for physical activity but also encouraged mental and physical well-being through movement.

As a team, we crafted the brand’s mission statement, emphasizing the importance of healthy habits, self-improvement, and overall well-being. My role? To bring that mission to life visually. I developed the brand identity and style guide, defining everything from colors, fonts, imagery, and tone to the overall design guidelines—ensuring a cohesive and motivating brand presence.

With a strong visual foundation, Dynamic Fitness was designed to empower individuals to embrace an active lifestyle while fostering a sense of community and personal growth.